The Saudi Food Show - The Kingdom’s Premier Food Industry Event

The Saudi Food Show required a digital platform that could handle massive traffic surges during peak event periods without downtime. We focused on modernizing their infrastructure by migrating from Windows servers to Linux cloud hosting while implementing robust monitoring to proactively resolve issues. The solution needed automatic scaling to manage unpredictable visitor loads and optimized performance for critical functions like registration and ticket sales.

Beyond infrastructure upgrades, we prioritized creating a scalable system for seamless exhibitor management and real-time updates. By optimizing databases and implementing caching, we aimed to significantly improve page speeds and transaction success rates. The ultimate goal was delivering a future-proof platform capable of supporting the event’s continued growth.

The existing platform struggled with a outdated .NET architecture on Windows servers that frequently crashed under traffic loads. A bad user experience would result from manual interventions failing to stop service interruptions in the absence of auto-scaling. Performance was further hindered during crucial registration periods by database bottlenecks and poorly optimized queries.

The lack of proper monitoring meant issues went undetected until users reported them, while transaction handling limitations led to lost bookings. These systemic problems required a complete infrastructure overhaul to support the event’s needs.